That said, while there is more variety to choose from than ever before, the advice Black and Asian consumers will get on how to choose foundation for their skin tones is still stuck in the days of skinny eye brows. Thankfully make-up brands have finally realised that skin doesn't just come in 50 shades of beige. In the past, it seemed like foundation only looked natural if your skin tones were a similar shade to Kate Middleton's nude stilettos circa 2015.